theBRAND BUILDER
introducing
Your 1 - 2 - 1 access to me through an intensive month,
when we turn your business into a brand
IF YOU ARE ANYTHING LIKE MY CLIENTS WERE WHEN I MET THEM, THEN ...
You are following other great brands and businesses who seem to
have their strategy together and you just don't know where to start.
It's your time to feel like the authority and a 'go-to' person in your field, but you are missing clarity, confidence and structure.
You are not sure how to organise your thoughts and ideas into a clear system that speaks to your audience and invites them to take actions.
Not being proud of your website and your brand's visuals
stops you from posting and promoting yourself.
You overthink and feel overwhelmed every time when you are trying to
make something look on-brand therefore you often don't even start.
IT'S NOT JUST ABOUT what TO DO,
BUT TEACHING YOU HOW TO DO IT
"Working with Bernadette on my visual branding has always been a highlight of my workflow. As a creative myself, I love that she adapts seamlessly from taking the lead in the areas where I need more guidance, to allowing me to lead the charge in other areas where I have a very clear vision already. Even in such cases, Bernadette is always the fairy godmother who provides the magic dust which ties all my ideas together - taking it to a level above what I had even originally envisaged! The end product is always something that feels so 'me'. Pulling the essence of your business out of you, and presenting this authentically and beautifully is one of Bernadette's unique talents and just one of the reasons I will always keep going back to her!"
LEELA JASMINE SULE,
founder of Get Up & Grow Girl, business & wellness coach
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ON THE MENU ...
01
CLARITY & CONFIDENCE
You can have beautifully designed branding assets, posting on a daily basis and even nicely written posts if you don't have clarity and confidence in what you are offering to your audience.
If you are lacking interactions from your audience one of the main reason behind it that they are not clear on what you want them to do, what you are actually giving to them and what you are really selling.
Having a passion for what you do is great but if it is not packaged and offered in a clear way, people will be there to cheer you on your journey without actually thinking of you as a service provider or a shop
they can buy from.
We need to go back to basics and start with what you are you actually offering, what is YOUR take on the industry and make you feel confident about it all.
02
STRATEGY & STRUCTURE
Once we have a simple, concise foundation, then we can start to build structure and a routine that highlights your strengths, promote your services and help your audience to connect with you.
These principles are not for one platform only, but you will be able to use and implement everything I teach you and help you discover on your social media feeds, stories, newsletter and even your website.
Having a strategy is not a one-size-fits-all approach and more of a trial and error process that is built on good old marketing strategy techniques.
I will be introducing you to these methods and will show you how you can start using them straight away and also how you will be able to readjust and tweak them to make more sense to you and your business.
03
VISUALS & CONSISTENCY
It's time for the pretty things. Some of my clients' favourite part but I also know how overwhelming it can be when you feel you don't have any creative or visual skills. Not to worry thou, as I am here and have a solution for you too.
After being clear on how and what we are offering to your audience, making sure they can connect and recall all the value your business is representing our best chance is a consistent visual representation of your brand.
Your visual representation is not only there to express who you are, but so your audience able to recall how they felt about you.
Together we create a visual look and routine that you can comfortably recreate on your platforms using easily accessible platforms and tools.
theBRAND BUILDER
helps you to...
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Be recognisable throughout different online platforms
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Feel confident about who you are, what you represent
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Move on from setting goals and learning about what you need to do and let's create an actionable strategy that works for you
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Attract clients with a clear message and consistent presence
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Gain confidence by knowing there is a purpose to everything you put out there
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Look like the real deal and feel confident to up your prices, charge what you deserve
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Be able to pull branded content on the fly
"Bernadette has changed my life!! Her vision and execution are flawless. I loved being able to chat with her on what I liked/didn't and she turned my vision into a masterpiece. I have no time to be messaging back and forth with colours and photos so than goodness for B and her ability to make my brand finally match up to the value I deliver!"
CARA BARONE,
business coach, CEO mentos
YOUR SCHEDULE
WEEK 1
CLARITY, GOALS, CONFIDENCE
It's time to go back to basics. Identifying the key pillars, features and offerings to your business is our first step. It has to be clear, simple and most importantly it has to make you feel super excited.
Having a lot of passion for something and also being too close to it can make you feel overwhelmed and honestly you will end up overcomplicate things. This will not only confuse you but also your audience, stopping both parties to take actions.
That's why it is important to set a clear foundation, clear goals and identify the obstacles so that we can create a message and content strategy that will inspire you to put your business out there and to help your audience to understand what you exactly do and what actions are expected from them.
WEEK 3
VISUAL STRATEGY
This is the creative part. Some people's favourite and some most dreaded tasks. I'm here to make things more simple for you and to find a visual identity that resonates with you and you can confidently replicate in the future.
I will show you apps and tools that you, as a beginner will be able to use on a daily basis. We create a clear guide where you can go any time you feel unsure about how you should show up online.
WEEK 2
CONTENT STRATEGY
Strategy is the answer to your goals and how to overcome any challenges that you might have.
Content strategy is a step-by-step, actionable routine that we build for you and your brand to represent everything that you are about, build the right connections and prompt your audience to take actions and engage with your business the way you'd like.
It is more than just setting goals on what you should you, I help you create a daily, weekly, monthly routine that fits in with your lifestyle and your business style and that you can follow easily.
We are building your personalised strategy to tested marketing methods and tweak it to make sure it is you and something that you will be able to keep to.
WEEK 4
BRAND ASSESTS
You know who you are as a brand, what and when you communicate and how it will all look and we won't stop here. During the last week of your Brand Builder, we will put together a list of brand assets you will need to start your journey and I will create them for you so you can use them as your baseline in the future.
These assets can include social media templates, story templates, Facebook cover images, email signature or any assets that you think you would need to confidently carry on.
THIS IS FOR YOU IF:
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You are ready to take actions, get uncomfortable and start owning your voice in the industry
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You want a recognizable, signature brand presence
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You need help defining your brand's voice and bring it to life both in your written and visual content
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You are here to be patient, learn and do the work
THIS IS NOT FOR YOU IF:
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You are after a quick-cheap fix for now and you are not ready to invest in yourself and your business
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You want someone else to do the work for you - I know great virtual assistants I can recommend
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You just want to copy someone else in the industry rather than focusing on your own voice and strength
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You think of your passion more as a hobby and not looking to work on it, to turn it into a profitable side hustle or full-time business
