I'm not going to talk about the menu sections, social media features and all the technical must-haves, but more about the value your website needs to carry in order to build relationships and generate sales.
1.) Easy and clear navigation
2.) Copy that talks to your audience
3.) Clear message on what they can buy from you
4.) Call to action
5.) Quality, on-brand, inviting images
6.) Your personality both in the copy and on photographs
+1.) An offer, a lead magnet to give to your audience in return for their email address ;)
Are you on top of your website game? What do you think you need to add to your site from this list?